🏠 Residential Roofing — US Only

Your Estimator Called That Lead.
So Did 4 Other Roofers.

Angi sold that homeowner's number to your 3 closest competitors before your notification finished loading. The first roofer who called got the appointment. You paid for the lead anyway.

We send each verified, homeowner-confirmed roofing enquiry to one contractor per territory. Not two. Not five. One.

Built for roofing companies with crews, estimators, and a sales process — not solo operators or companies that call leads next-day.

Sent to 1 contractor only
Called & verified before delivery
9-question homeowner quiz
Replacements on invalid leads
Territory locked — no competitors

Here's What You're
Actually Paying For

If you can describe a roofing company owner's pain better than they can, they assume you already have the answer. So let's be specific about what shared leads actually look like on a Tuesday morning.

📋

You called immediately. Three others called first.

You see the Angi notification. You call right away. Voicemail. Call again 20 minutes later. Voicemail again. What you didn't know: 3 other roofers had already called that number 4 times each before 9am. The homeowner stopped picking up unknown numbers. You never stood a chance. You still got charged.

📵

Your estimator spent 2 hours to book 1 appointment.

11 leads. 6 disconnected numbers. 3 voicemails that never got returned. 1 person who said "I just wanted a rough ballpark for my husband." 1 actual appointment. That's the math on shared platforms — and your estimator's Tuesday is gone.

🏢

She sounded ready. Your estimator drove 35 minutes.

Got there. She mentioned she'd need to "run it by her landlord first." That's not a lead. That's your estimator's afternoon, your fuel, and your opportunity cost. You paid $55 for that drive. Shared platforms don't ask whether they own the property.

📍

The ZIP looked close. It cost 47 minutes in traffic.

Your crew can't service that area profitably. You find this out after the estimate. That job was never real money — but it cost you real time, a real fuel bill, and a real estimator afternoon. You're still paying for that lead.

💸

$3,000 in October. $3,000 in November. 2 booked jobs.

You asked the agency for a breakdown. They sent a PDF: "Impressions: 48,000. CPC: $2.40. CTR: 1.2%." Your crews had gaps every week. The agency's invoice did not. When you pushed back, they said it was "ad fatigue." You're still deciding whether to stay for another month.

📉

3 crews ready Monday. No idea if it's 2 jobs or 14.

You overcommit on materials and estimator time, or you under-book and pay idle crews. Both cost real money. Inconsistent shared leads don't give you a pipeline — they give you a feast-or-famine calendar you can't plan around. That's not a lead problem. That's a business problem.

★★★★★
I was paying Angi $2,400 a month and racing 4 other roofers on every single lead. Half the time whoever called first won. This is completely different. I'm the only roofer these homeowners hear from.
Chris M. Mile High Roofing — Denver, CO
★★★★★
My estimator spent a full Tuesday calling 11 Angi leads. Got 1 appointment. First week with Smart Scale he called 8 leads and booked 5 estimates. The contact rate alone made the switch worth it.
Tom B. Phoenix Roofing Co — Phoenix, AZ
★★★★★
Three months of agency retainer. Two booked jobs. I cancelled and started this instead. Closed 4 jobs in my first 3 weeks. I genuinely don't know what I was paying that agency for.
Ryan P. Carolina Roofing — Charlotte, NC

You Don't Need More Leads.
You Need Ones You're Not Racing For.

We build territory-based homeowner funnels, run a 9-question qualification quiz, call every number ourselves, and send each accepted lead to one contractor only. Your estimator gets the name, address, issue, and quiz answers before they dial.

✗  Shared Lead Platforms (Angi, HomeAdvisor, etc.)
Sold to 3–5 contractors before your notification loads
No phone verification — disconnected numbers charged
Renters, price shoppers, and "just curious" clicks included
Out-of-area leads — you find out after the estimate
Your estimator cold-calls with zero context on who they're calling
Race to call first or you've already lost
No replacement policy — credit system with disputes
Can't forecast pipeline. Can't plan crews.
✓  Smart Scale — Exclusive Verified Leads
Sent to 1 contractor in your territory — we confirm before we send
Every number dialled by our team — disconnected = replacement, not a charge
Homeowner confirmed on a 9-question quiz before we log the number
ZIP and service-area matched to your territory before delivery
Your estimator gets their name, address, roofing issue, and quiz answers before dialling
No race — you're the only roofer who gets this lead
Invalid lead = replacement, same week, no form to fill out
Consistent weekly delivery — plan your estimator time and crew schedule around it
Check Territory Availability →
★★★★★
First batch was 14 leads. 11 answered on the first call. I don't think I've ever had an 11-for-14 first-call contact rate in 9 years of buying leads. That's not a coincidence — they're actually verifying the numbers.
Dave K. Peak Roofing Group — Atlanta, GA
★★★★★
The quiz answers are the part nobody talks about. My estimator knows the roofing issue, the timeline, and whether it's insurance-related before he dials. He's not introducing himself to a stranger — he already knows what they need.
Steve W. Summit Roofing — Nashville, TN
★★★★★
Finally a lead service where "exclusive" actually means exclusive. I tested this. Called the homeowner and asked directly if other roofers had contacted them. Every single one said no. That's never happened with any platform I've used.
Marcus H. Lone Star Roofing — Houston, TX

From Ad Click To Lead In Your CRM.
Here's Every Step.

No black box. No vague "we run campaigns." Here's exactly what happens between a homeowner seeing our ad and the lead hitting your phone.

1

We run homeowner roofing campaigns inside your exact service ZIPs

Not "the Dallas area." Your ZIPs. We run ads to homeowners who match your customer profile — targeting post-storm windows, hail event zip codes, and seasonal inspection periods when homeowners are actively looking. Every click stays inside your territory boundary before we collect anything.

Your ZIP codes only Post-storm targeting Homeowner profile
2

Every homeowner answers 9 qualifying questions before we log their number

Do you own or rent? What's the roofing issue? When are you looking to get it fixed? Is it insurance-related? What's your address and ZIP? People who can't answer "homeowner" to question one don't make it to question two. Renters, price shoppers, and "just browsing" clicks are gone before they're ever a lead.

Homeowner confirmed Issue type Timeline & intent
3

We call every number ourselves before it reaches you

If it rings out 3 times with no answer, it doesn't reach you. If it's disconnected, we replace it — you're never charged for a ghost. We also run a duplicate check against every lead we've previously sent you. A number that won't pick up for our team won't pick up for yours either.

Live verification call Duplicate check No answer = replacement
4

Verified lead hits your phone — name, number, address, issue, and quiz answers

Within 30 minutes of passing verification, you get everything: confirmed name, verified phone, property address, roofing issue, timeline, and their full quiz answers. Your estimator's first call isn't cold. They already know who they're calling, what the problem is, and when the homeowner wants it fixed.

Delivered in 30 mins Full context included CRM or SMS delivery

What Happens When You're
Not Racing 4 Other Roofers

Specific contractors. Specific numbers. No rounding up.

$87,400
in signed contracts — first 3 weeks
Dallas, TX — replacement & storm damage focus. First batch: 18 leads. 14 answered on the first call. Team booked 9 estimates, closed 6 jobs. Largest single job: a $19,200 full replacement on a storm-damaged property. Owner had been spending $2,800/month on Angi for 4 months with 3 closings total.
Mike T. — Apex Roofing Dallas, TX
✓ Week 1–3
$134,000
in signed contracts — first 30 days
Tampa, FL — post-storm window, insurance claim focus. 31 leads in 4 weeks. 11 closed jobs. 8 were full replacements averaging $11,600. 3 were insurance claim inspections that converted to replacement. Team called every lead within 20 minutes of delivery. Previous agency retainer was $3,500/month with 4 closings in 8 weeks.
Jason R. — SunState Roofing Tampa, FL
✓ First 30 days
$71,000
in signed contracts — first 2 weeks
Denver, CO — replacement and hail damage focus. 22 leads over 14 days. 5 closed jobs, 3 still in follow-up. Estimator noted the quiz answers made every first call feel warm — homeowners already expected to be contacted. First lead became a $14,800 hail replacement signed within 48 hours of delivery.
Chris M. — Mile High Roofing Denver, CO
✓ Days 1–14
$108,500
in signed contracts — first 5 weeks
Atlanta, GA — full replacement focus. 28 leads over 5 weeks. 7 closed jobs. Contact rate on first call: 79%. Previously running Angi and Thumbtack simultaneously at $2,100/month combined, averaging 2–3 closings per month. Switched everything to Smart Scale. Cancelled both platforms in week 3.
Dave K. — Peak Roofing Group Atlanta, GA
✓ Weeks 1–5
Check Territory Availability →
★★★★★
I was sceptical about the verification step. Then my estimator called the first lead and the homeowner said "oh good, I was hoping someone would call today." They'd filled the form out 22 minutes earlier. That's what verified and fast delivery actually feels like.
Jason R. SunState Roofing — Tampa, FL
★★★★★
The setup took about a week. First leads arrived the following Monday morning. By Wednesday we had 3 estimates booked. The delivery into our CRM worked first try — no tech headaches, no back-and-forth. Just leads showing up.
Kevin L. Buckeye Roofing — Columbus, OH

You Pay Per Lead.
These Are The Rules — In Writing.

No ambiguity. No credit system. Here's exactly what makes a lead billable, and exactly when we replace it — no form to fill out, no dispute to raise.

A billable lead — all five must be true:

  • Confirmed homeowner — not a renter or third party
  • Inside your agreed service area and ZIP codes
  • Working phone number — answered or confirmed reachable by our team
  • Roofing enquiry confirmed — replacement, storm, inspection, or repair
  • Consented to be contacted by a roofing contractor

We replace the lead — same week, no questions:

  • Number disconnected or rings out 3+ times with no answer
  • Duplicate — already sent to you in a previous batch
  • Outside your agreed service area or ZIPs
  • Confirmed renter — homeowner status failed on follow-up
  • Non-roofing enquiry — wrong intent at point of contact
  • Any lead that fails the agreed criteria — no disputes, just a replacement

We Only Work With Companies
That Can Handle This Properly.

Exclusivity only works if the contractor on the other end can follow up fast and close the job. We screen applicants before accepting anyone — not to be difficult, but because bad follow-up destroys good leads and wastes everyone's time.

✓  This is for you if:

  • You're doing $1M+ in residential roofing revenue per year
  • You have at least 2 crews, 1 estimator, or a dedicated person who answers the phone and books jobs
  • You're already spending money on leads — Angi, Google, Meta, or an agency retainer
  • You or your team can call a new enquiry within the hour — not next day
  • You want replacement volume, storm pipeline, or inspection flow — consistently
  • You want one territory locked — no other roofer in your area gets the same leads
  • You want to replace what you're currently spending on shared platforms or a retainer

✗  This is not for you if:

  • You're a solo operator — you handle every call, estimate, and job yourself
  • You only do commercial roofing
  • You call leads next-day or "when you get a chance"
  • You're looking for the cheapest leads available, not the best ones
  • You need guaranteed closed jobs — we deliver verified enquiries, not signed contracts
  • Your service area is outside our active US territories
🛡️

Every Lead Is Verified.
Or It Doesn't Count.

If a lead is disconnected, out of area, a duplicate, or turns out to be a renter — we replace it free, same week. No form to fill out. No credit system. No dispute to raise. If it fails any of our 5 billable-lead criteria, it isn't billable, period.

Invalid lead = free replacement, same week
No disputes, no credits, no forms
Written into your agreement before lead #1

Check If Your Territory
Is Still Available

We close territories as contractors come on board. We're not in every market yet — but the ones we're in fill up. Takes 2 minutes. No commitment.

★★★★★
Closed a $22,000 storm damage job from the second lead they sent me. Second lead. I've been buying leads for 6 years and I've never said that sentence before.
Marcus H. Lone Star Roofing — Houston, TX
★★★★★
The replacement policy is the part that got me. An invalid lead just gets replaced. No form to fill out, no arguing, no credit system. They send another one. That alone makes it different from everything else I've tried.
Brian S. Heartland Roofing — Indianapolis, IN

Territory Availability Check

2 minutes. We'll check your service area and reach out within 1 business day.

Step 1 of 2
Select at least one option.
Please enter your city and state.
Please select your revenue range.
Please select your spend range.
Please enter your name.
Please enter a valid email address.
Please enter your phone number.

By submitting, you agree to be contacted about your territory. We don't spam — this goes to our team directly.  Privacy Policy

Most Roofers Buying Leads Are Competing
Against 4 Others For The Same Phone Call.

Every day. Same lead. Five contractors. You don't have to operate that way. Some territories are already taken. Check yours before it goes.

Check Territory Availability →

Straight Answers.

Are these leads actually exclusive — or "mostly exclusive"?+
Exclusive. One roofer per territory. Not mostly, not "exclusive in your city but shared in adjacent ZIPs." When we agree on your territory, no other roofing contractor in your service area receives leads from us. Another contractor could offer us double the rate and we'd turn them down — because your territory is yours. That's the only way this model works.
What exactly makes a lead billable?+
Five things — all five must be true: (1) confirmed homeowner, not a renter or third party; (2) inside your agreed service area and ZIP codes; (3) working phone number, answered or confirmed reachable by our team before delivery; (4) roofing-related enquiry confirmed; (5) homeowner consented to be contacted. If any of the five fail, it's not billable and we replace it.
What happens when a lead is invalid?+
We replace it. No form to fill out. No credit system. No dispute. You tell us — disconnected number, duplicate, out of area, turned out to be a renter — and we send a replacement in the same week. That's the policy. It's written into the agreement before your first lead goes live.
Do you work with multiple roofers in the same territory?+
No. One contractor per territory. That's the entire reason you'd pay for this instead of Angi — because Angi sells the same lead to your three closest competitors. We don't. The moment you're on board in a territory, it's closed to everyone else in your service area.
Do you sell shared leads at any point?+
Never. We are not a lead marketplace. We don't resell. We don't "split" territories. Every lead we generate goes to one contractor. The model only makes sense if the exclusivity is real — and it is.
Do you guarantee closed jobs?+
No — and we'd be lying if we did. We deliver verified homeowners who confirmed they have a roofing problem and want to be contacted. Whether you close them depends on how fast your team calls, how your estimator shows up, and your sales process. Contractors who call within the hour and show up on time consistently convert well. We guarantee lead quality. Closed revenue is yours to earn.
How fast do leads arrive after verification?+
Within 30 minutes of passing verification. You get an SMS and email simultaneously — name, confirmed phone, address, roofing issue, and their full quiz answers. We recommend calling within the hour. Leads contacted within 60 minutes of submission convert at a meaningfully higher rate than leads called the next day — the homeowner is still thinking about their roof.
Can leads go directly into our CRM?+
Yes. We set up delivery to match your workflow — direct CRM integration, Google Sheet, email notification, SMS, or a combination. We handle the setup before your first leads go live so your team doesn't have to change anything about how they work.
What types of roofing jobs can you get leads for?+
Residential only. We focus on: full roof replacement, storm and hail damage, insurance claim inspections, old roof replacement, and active leak or repair enquiries. On the territory call, we'll ask which job types your team converts best and weight the campaigns accordingly — we're not sending repair leads to a company that only wants full replacements.
How do we get started?+
Fill out the form above — takes 2 minutes. We'll check whether your service area is open and book a 15-minute territory call to walk you through lead criteria, the replacement policy, and what the first 30 days looks like. From application to first leads is typically 7–14 days. If your territory is taken, we'll tell you immediately rather than waste your time.
Check Territory Availability →
Check Territory Availability →
Sample verified roofing lead showing name, phone, address, roofing issue, and quiz answers Book My Territory Call →

Exactly what hits your phone within 30 minutes of verification — sent to you only.