Angi sold that homeowner's number to your 3 closest competitors before your notification finished loading. The first roofer who called got the appointment. You paid for the lead anyway.
We send each verified, homeowner-confirmed roofing enquiry to one contractor per territory. Not two. Not five. One.
Built for roofing companies with crews, estimators, and a sales process — not solo operators or companies that call leads next-day.
If you can describe a roofing company owner's pain better than they can, they assume you already have the answer. So let's be specific about what shared leads actually look like on a Tuesday morning.
You see the Angi notification. You call right away. Voicemail. Call again 20 minutes later. Voicemail again. What you didn't know: 3 other roofers had already called that number 4 times each before 9am. The homeowner stopped picking up unknown numbers. You never stood a chance. You still got charged.
11 leads. 6 disconnected numbers. 3 voicemails that never got returned. 1 person who said "I just wanted a rough ballpark for my husband." 1 actual appointment. That's the math on shared platforms — and your estimator's Tuesday is gone.
Got there. She mentioned she'd need to "run it by her landlord first." That's not a lead. That's your estimator's afternoon, your fuel, and your opportunity cost. You paid $55 for that drive. Shared platforms don't ask whether they own the property.
Your crew can't service that area profitably. You find this out after the estimate. That job was never real money — but it cost you real time, a real fuel bill, and a real estimator afternoon. You're still paying for that lead.
You asked the agency for a breakdown. They sent a PDF: "Impressions: 48,000. CPC: $2.40. CTR: 1.2%." Your crews had gaps every week. The agency's invoice did not. When you pushed back, they said it was "ad fatigue." You're still deciding whether to stay for another month.
You overcommit on materials and estimator time, or you under-book and pay idle crews. Both cost real money. Inconsistent shared leads don't give you a pipeline — they give you a feast-or-famine calendar you can't plan around. That's not a lead problem. That's a business problem.
We build territory-based homeowner funnels, run a 9-question qualification quiz, call every number ourselves, and send each accepted lead to one contractor only. Your estimator gets the name, address, issue, and quiz answers before they dial.
No black box. No vague "we run campaigns." Here's exactly what happens between a homeowner seeing our ad and the lead hitting your phone.
Not "the Dallas area." Your ZIPs. We run ads to homeowners who match your customer profile — targeting post-storm windows, hail event zip codes, and seasonal inspection periods when homeowners are actively looking. Every click stays inside your territory boundary before we collect anything.
Do you own or rent? What's the roofing issue? When are you looking to get it fixed? Is it insurance-related? What's your address and ZIP? People who can't answer "homeowner" to question one don't make it to question two. Renters, price shoppers, and "just browsing" clicks are gone before they're ever a lead.
If it rings out 3 times with no answer, it doesn't reach you. If it's disconnected, we replace it — you're never charged for a ghost. We also run a duplicate check against every lead we've previously sent you. A number that won't pick up for our team won't pick up for yours either.
Within 30 minutes of passing verification, you get everything: confirmed name, verified phone, property address, roofing issue, timeline, and their full quiz answers. Your estimator's first call isn't cold. They already know who they're calling, what the problem is, and when the homeowner wants it fixed.
Specific contractors. Specific numbers. No rounding up.
No ambiguity. No credit system. Here's exactly what makes a lead billable, and exactly when we replace it — no form to fill out, no dispute to raise.
Exclusivity only works if the contractor on the other end can follow up fast and close the job. We screen applicants before accepting anyone — not to be difficult, but because bad follow-up destroys good leads and wastes everyone's time.
If a lead is disconnected, out of area, a duplicate, or turns out to be a renter — we replace it free, same week. No form to fill out. No credit system. No dispute to raise. If it fails any of our 5 billable-lead criteria, it isn't billable, period.
We close territories as contractors come on board. We're not in every market yet — but the ones we're in fill up. Takes 2 minutes. No commitment.
2 minutes. We'll check your service area and reach out within 1 business day.
Every day. Same lead. Five contractors. You don't have to operate that way. Some territories are already taken. Check yours before it goes.
Check Territory Availability →